Invisible Theatre
In relevance to physical in-street reactive marketing and advertising i came across something known as 'Invisible theatre'. Invisible Theatre is a form of guerrilla theatre or public provocation, designed to elicit discussion from an audience which does not know that it is witnessing theatre. There clearly need to be preparation for such an event, in which actors would be enlisted, making sure they are fully aware of whats in store.
The question is, how could i implement invisble theatre into my Beach Ball event?
The simple answer would be to have friends who would show interest in the beach balls, trying to encourage strangers to do the same, but i feel i need to explore this idea further.
Thursday, December 06, 2007
Saturday, December 01, 2007
Studio
Research Invisible theatre in relevance to reactive marketing.
Email David Calbert, dont mention marketing.
relate this to dogville, removing the idea of this being real, directly showing that this is a show etc
also on the opposite end of the spectrum, think how engaging directly in audience makes it seem more rea, personal intimate.
you cant have these two efects at the same time, they sure would cancel one another out.
Look ay Brect - a theatre practioner with direct engagement.
All relevant to street (invisible) theatre. The theatrics of reactive physical marketing.
Email David Calbert, dont mention marketing.
relate this to dogville, removing the idea of this being real, directly showing that this is a show etc
also on the opposite end of the spectrum, think how engaging directly in audience makes it seem more rea, personal intimate.
you cant have these two efects at the same time, they sure would cancel one another out.
Look ay Brect - a theatre practioner with direct engagement.
All relevant to street (invisible) theatre. The theatrics of reactive physical marketing.
Research for essay questions
Time question research -
metaphors we live by - Georg Lakeoff and mark johnson
metaphors we live by - Georg Lakeoff and mark johnson
Friday, November 23, 2007
RE Research no2
When researching reactive marketing and advertising further i came across an artist called Spencer Tunick -
http://www.nakedworlddoc.com/naked_world.html
Most or all of his works involve a large group of naked individuals in an outdoor installation setting in which he takes away photos of the event. The typical human taboo of nakedness clearly causes a direct effect on viewers.
Another king of smart marketing is sony. Their recently produced tv advert for their Brvia Television range, in which they used stop motion video was very impressive. the filming was in new york (i think) with lots of plasticine bunny rabbits running around it, morphing into various other animals. During the filming sony did not block off the roads and streets, allowing the public to walk around the models created for the advert.
The effect this filming must have had on the public would have been unforgettable.
http://www.nakedworlddoc.com/naked_world.html
Most or all of his works involve a large group of naked individuals in an outdoor installation setting in which he takes away photos of the event. The typical human taboo of nakedness clearly causes a direct effect on viewers.
Another king of smart marketing is sony. Their recently produced tv advert for their Brvia Television range, in which they used stop motion video was very impressive. the filming was in new york (i think) with lots of plasticine bunny rabbits running around it, morphing into various other animals. During the filming sony did not block off the roads and streets, allowing the public to walk around the models created for the advert.
The effect this filming must have had on the public would have been unforgettable.
Thursday, November 22, 2007
Global Warming Spreading awareness idea 2
The current increase in natural disasters is direstly link to the increase in temperature caused by global warming.
So in another attempt to spread awareness about this, i intend to parady a murder scene on a busy highstreet. I will draw chalk outlines on the floor in an area blocked off using "DO NOT CROSS" tape, and along side the chalk outlines there would be information about their deaths, such as -
'Micheal Huckaby
Florida
Killed by tornado'
It would display a few maybe four or five outlines, showing people killed in various natural disasters.
So in another attempt to spread awareness about this, i intend to parady a murder scene on a busy highstreet. I will draw chalk outlines on the floor in an area blocked off using "DO NOT CROSS" tape, and along side the chalk outlines there would be information about their deaths, such as -
'Micheal Huckaby
Florida
Killed by tornado'
It would display a few maybe four or five outlines, showing people killed in various natural disasters.
Thursday, November 08, 2007
Advertising Ideas
British Heart Foundation
When thinking what company to choose to advertise for i remembered previous adverts i created for the BHF. So thought how would could i increase awareness for BHF.
Imagine on a busy high street we stage a heart attack. An actor falls victim to a supposed heart problem, an ambulance arrives seconds later, paramedics move in, put the actor in the ambulance, then reveal that it was merely theatrics to spread awareness about the BHF. They could remove paramedics clothing, to show clothing with the BHF on.
There are of course legal implications and health and safety issues for such a serious stunt.
If i was shopping in my city centre and was to witness such an event I'm pretty sure i wouldn't forget it.
Global warming
To fill a high street with beach balls at around 5am to avoid the late clubbers and the early workers. The beach balls would illustrate the increase in temperature relevant to global warming. On the beach balls themselves there could be information in regards to global warming. Despite how visually pleasing and colorful the idea of a street filed with beach balls is, unfortunately beach balls have many connotations of fun and joy.
So the colorful beach balls could be replaced with black beach balls, with red text on, creating imagery contrary to the connotations of a beach ball.
Amnesty International
Using a high street shop window, i intend to parody a domestic violence scene in a house hold. There would be a couple sat watching TV and then they would begin to argue leading to a fight, resulting in the man attacking his wife, sending her to the floor, showing no regret. Passers by would hopefully see this and be drawn in to watch.
The window would display Amnesty International posters.
When thinking what company to choose to advertise for i remembered previous adverts i created for the BHF. So thought how would could i increase awareness for BHF.
Imagine on a busy high street we stage a heart attack. An actor falls victim to a supposed heart problem, an ambulance arrives seconds later, paramedics move in, put the actor in the ambulance, then reveal that it was merely theatrics to spread awareness about the BHF. They could remove paramedics clothing, to show clothing with the BHF on.
There are of course legal implications and health and safety issues for such a serious stunt.
If i was shopping in my city centre and was to witness such an event I'm pretty sure i wouldn't forget it.
Global warming
To fill a high street with beach balls at around 5am to avoid the late clubbers and the early workers. The beach balls would illustrate the increase in temperature relevant to global warming. On the beach balls themselves there could be information in regards to global warming. Despite how visually pleasing and colorful the idea of a street filed with beach balls is, unfortunately beach balls have many connotations of fun and joy.
So the colorful beach balls could be replaced with black beach balls, with red text on, creating imagery contrary to the connotations of a beach ball.
Amnesty International
Using a high street shop window, i intend to parody a domestic violence scene in a house hold. There would be a couple sat watching TV and then they would begin to argue leading to a fight, resulting in the man attacking his wife, sending her to the floor, showing no regret. Passers by would hopefully see this and be drawn in to watch.
The window would display Amnesty International posters.
RE Research no1 - Reactive marketing
When exploring the word Reaction, I started to think about it in non-computer based terms (see videos below for computer based). I think sometimes using a computer can make you think narrow mindedly, being restricted by the medium you are using, the boundaries of the program you are using, only thinking of the finished computer generated result whereas thinking in general terms might promote more creativity.
I began to think about the reactions we get in everyday life. What makes people react in everyday life? What makes you stop and double take at something?
What breaks a person’s routine, playing with their expectations, breaking their rhythm. as an example imagine walking into town to do the weekly shop, turning a corner expecting to see the same street you see every week only to find the entire street covered in beach balls. I personally would be pretty surprised.
There is a whole host of emotions out there I could try to get out of the public, what reaction do I want? Confusion? Fear? Joy?
The only way in which I personally have had a reaction like this in my everyday life is with innovative marketing or advertising campaigns, so I intend to explore that idea.
Also in the same sense I intend to look at controversial media, which creates a reaction in the same way.
Research
Viral Marketing and Advertising -
A Red Bull viral marketing campaign played on the public reactions like this.
Some weeks before Red Bull was to be released, the company placed 5000 empty cans around the trendiest bars and clubs, creating interest and demand before the product had even been released or tried, but of course the consumers would have to wait a few weeks when it hit the market.
In another instance when red bull was first being released in 1995 newspapers released articles claiming it promoted bar fights and vandalism. Red bull in no way defended themselves instead they added a new section to their website title "rumors" to keep the speculation alive. Also a group of parents raised the issue that the drink was associated with drug use, again Red Bull didn’t deny these allegations, and instead they recognized that with them being associated with drug use, it would create a "cool" reputation, only increasing sales. They even encouraged the idea of red bull being a nightclub culture drug by placing empty cans in bathrooms of clubs.
Only when Medical information was produced showing that Red Bull was dangerous for your health did they defend themselves, releasing information showing that it wasn’t harmful, despite that red bull still contains taurine, which is not a fully researched drug and has been link to deaths in Denmark.
The movie The Blair Witch Project generated a lot of interest for the film by spreading rumours of the story behind the film being true. Word of mouth spreads very quickly and this paid off well for them.
Controversial Marketing and Advertising -
When trying to find good controversial advertising i came across a good archive of controversial posters. A fragrance called Tom Ford used the classic example of sex sells. Using simple shock factor it works, but it isnt all that creative.
The NHS stop smoking campaign referring to smoking addicts as being hooked. Very graphic images.
Then of course the United Colors Of Benetton imagery used in their adverts is hard to forget. With most Benetton images the shocking thing about them is that they are real, not using actors and not reconstructions of events. Most of their adverts are righteously used to spread awareness about current real life issues some people face everyday.
The image above shows a man who has died from aids.
This image (above) was used to spread awareness about domestic violence.
Reference for viral marketing and controversial media -
http://nostatic.com/viral/?q=node/20
http://www.delib.co.uk/dblog/viral-marketing-gives-you-wings
http://www.bized.co.uk/compfact/redbull/redbull7.htm
http://pzrservices.typepad.com/advertisingisgoodforyou/controversial_advertising/index.html
As a project, i now intend to produce a series of advertising campaigns for different companies, organisations or charities. They will create a reaction in anyway possible way, weather it be a physical advert in the street, controversial posters or other, but ultimately to make the consumers remember that product, company, organisation or charity.
I began to think about the reactions we get in everyday life. What makes people react in everyday life? What makes you stop and double take at something?
What breaks a person’s routine, playing with their expectations, breaking their rhythm. as an example imagine walking into town to do the weekly shop, turning a corner expecting to see the same street you see every week only to find the entire street covered in beach balls. I personally would be pretty surprised.
There is a whole host of emotions out there I could try to get out of the public, what reaction do I want? Confusion? Fear? Joy?
The only way in which I personally have had a reaction like this in my everyday life is with innovative marketing or advertising campaigns, so I intend to explore that idea.
Also in the same sense I intend to look at controversial media, which creates a reaction in the same way.
Research
Viral Marketing and Advertising -
A Red Bull viral marketing campaign played on the public reactions like this.
Some weeks before Red Bull was to be released, the company placed 5000 empty cans around the trendiest bars and clubs, creating interest and demand before the product had even been released or tried, but of course the consumers would have to wait a few weeks when it hit the market.
In another instance when red bull was first being released in 1995 newspapers released articles claiming it promoted bar fights and vandalism. Red bull in no way defended themselves instead they added a new section to their website title "rumors" to keep the speculation alive. Also a group of parents raised the issue that the drink was associated with drug use, again Red Bull didn’t deny these allegations, and instead they recognized that with them being associated with drug use, it would create a "cool" reputation, only increasing sales. They even encouraged the idea of red bull being a nightclub culture drug by placing empty cans in bathrooms of clubs.
Only when Medical information was produced showing that Red Bull was dangerous for your health did they defend themselves, releasing information showing that it wasn’t harmful, despite that red bull still contains taurine, which is not a fully researched drug and has been link to deaths in Denmark.
The movie The Blair Witch Project generated a lot of interest for the film by spreading rumours of the story behind the film being true. Word of mouth spreads very quickly and this paid off well for them.
Controversial Marketing and Advertising -
When trying to find good controversial advertising i came across a good archive of controversial posters. A fragrance called Tom Ford used the classic example of sex sells. Using simple shock factor it works, but it isnt all that creative.
The NHS stop smoking campaign referring to smoking addicts as being hooked. Very graphic images.
Then of course the United Colors Of Benetton imagery used in their adverts is hard to forget. With most Benetton images the shocking thing about them is that they are real, not using actors and not reconstructions of events. Most of their adverts are righteously used to spread awareness about current real life issues some people face everyday.
The image above shows a man who has died from aids.
This image (above) was used to spread awareness about domestic violence.
Reference for viral marketing and controversial media -
http://nostatic.com/viral/?q=node/20
http://www.delib.co.uk/dblog/viral-marketing-gives-you-wings
http://www.bized.co.uk/compfact/redbull/redbull7.htm
http://pzrservices.typepad.com/advertisingisgoodforyou/controversial_advertising/index.html
As a project, i now intend to produce a series of advertising campaigns for different companies, organisations or charities. They will create a reaction in anyway possible way, weather it be a physical advert in the street, controversial posters or other, but ultimately to make the consumers remember that product, company, organisation or charity.
Thursday, November 01, 2007
Experimentation using sensors and arduino.
After much deliberation of what my RE project would be about i choose Reaction.
Being that the nature of my project is about visualisations being reactive, i decided to experiment with various sensors to produce different displays on screen.
Here are some results of sensory displays.
Experiment #1 - Simple ellipse changing size.
You can see how the ellipse changes size in relevance to the current running through the 5v port on the arduino. This is an early stage in the experimentation, so there isn't much control over the size change and appears quite erratic. There isn't a sensor in place to vary the size it is simply on when i place the wire into the 5v port or off when i remove it.
Experiment #2 - Ellipse changing using a Potentiometer
In this experiment i have much more control as i have used a potentiometer, which allows me to change the amount of current running through the potentiometer producing a different size ellipse every time i rotate the knob on the potentiometer.
This video displays the readings taken from the potentiometer.
Experiment #3 - Ellipse changing using a light sensor
Here rather than using a potentiometer to govern the size of the ellipse displayed i used a light sensor, so the more light the sensor receives the larger the ellipse appears on screen.
Experiment #4 - Using an on/off switch
This is a very similar experiment to the ones above, but rather than a sensor in place, there is a simple button.
Experiment #5 - Multiple sensors in use simultaneously
I have previous used sensors on there own, which is quite simple, but when using multiple sensors the coding is a lot more complicated. and gave me a lot more trouble.
In this experiment the sensor readings are simply displayed in a bar chart. The first two columns are for the two light sensors on the breadboard and the third columns is a potentiometer.
Being that the nature of my project is about visualisations being reactive, i decided to experiment with various sensors to produce different displays on screen.
Here are some results of sensory displays.
Experiment #1 - Simple ellipse changing size.
You can see how the ellipse changes size in relevance to the current running through the 5v port on the arduino. This is an early stage in the experimentation, so there isn't much control over the size change and appears quite erratic. There isn't a sensor in place to vary the size it is simply on when i place the wire into the 5v port or off when i remove it.
Experiment #2 - Ellipse changing using a Potentiometer
In this experiment i have much more control as i have used a potentiometer, which allows me to change the amount of current running through the potentiometer producing a different size ellipse every time i rotate the knob on the potentiometer.
This video displays the readings taken from the potentiometer.
Experiment #3 - Ellipse changing using a light sensor
Here rather than using a potentiometer to govern the size of the ellipse displayed i used a light sensor, so the more light the sensor receives the larger the ellipse appears on screen.
Experiment #4 - Using an on/off switch
This is a very similar experiment to the ones above, but rather than a sensor in place, there is a simple button.
Experiment #5 - Multiple sensors in use simultaneously
I have previous used sensors on there own, which is quite simple, but when using multiple sensors the coding is a lot more complicated. and gave me a lot more trouble.
In this experiment the sensor readings are simply displayed in a bar chart. The first two columns are for the two light sensors on the breadboard and the third columns is a potentiometer.
Thursday, October 11, 2007
RE: Studio Brief
The following are a list of ideas based upon the brief given for Intermidiate Stuido.
The brief was simply to come up with a project, relative to the word or letters RE.
REaction - "every action has a reaction"
An interactive experience whereby the user navigates around a website/virtual space via a series of choices. Every choice made will subsequently effect every part of the website/virtual space resulting in each users viewing something very differnet from the next, providing a different experience for everyone.
In extremes if a user were to choose a certain series of choices it could result in the website/virtual space failed and shutting down, in other circumstances some users may find secrets in hidden spaces.
ReAdjust
An interpretation/visualisation of self improvement, growth and adaption shown in everyday life.
The brief was simply to come up with a project, relative to the word or letters RE.
REaction - "every action has a reaction"
An interactive experience whereby the user navigates around a website/virtual space via a series of choices. Every choice made will subsequently effect every part of the website/virtual space resulting in each users viewing something very differnet from the next, providing a different experience for everyone.
In extremes if a user were to choose a certain series of choices it could result in the website/virtual space failed and shutting down, in other circumstances some users may find secrets in hidden spaces.
ReAdjust
An interpretation/visualisation of self improvement, growth and adaption shown in everyday life.
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