RE Research no3

Invisible Theatre
In relevance to physical in-street reactive marketing and advertising i came across something known as 'Invisible theatre'. Invisible Theatre is a form of guerrilla theatre or public provocation, designed to elicit discussion from an audience which does not know that it is witnessing theatre. There clearly need to be preparation for such an event, in which actors would be enlisted, making sure they are fully aware of whats in store.

The question is, how could i implement invisble theatre into my Beach Ball event?
The simple answer would be to have friends who would show interest in the beach balls, trying to encourage strangers to do the same, but i feel i need to explore this idea further.

Studio

Research Invisible theatre in relevance to reactive marketing.
Email David Calbert, dont mention marketing.
relate this to dogville, removing the idea of this being real, directly showing that this is a show etc
also on the opposite end of the spectrum, think how engaging directly in audience makes it seem more rea, personal intimate.
you cant have these two efects at the same time, they sure would cancel one another out.
Look ay Brect - a theatre practioner with direct engagement.

All relevant to street (invisible) theatre. The theatrics of reactive physical marketing.

Research for essay questions

Time question research -
metaphors we live by - Georg Lakeoff and mark johnson