RE Research no2

When researching reactive marketing and advertising further i came across an artist called Spencer Tunick -
http://www.nakedworlddoc.com/naked_world.html
Most or all of his works involve a large group of naked individuals in an outdoor installation setting in which he takes away photos of the event. The typical human taboo of nakedness clearly causes a direct effect on viewers.

Another king of smart marketing is sony. Their recently produced tv advert for their Brvia Television range, in which they used stop motion video was very impressive. the filming was in new york (i think) with lots of plasticine bunny rabbits running around it, morphing into various other animals. During the filming sony did not block off the roads and streets, allowing the public to walk around the models created for the advert.


The effect this filming must have had on the public would have been unforgettable.

Global Warming Spreading awareness idea 2

The current increase in natural disasters is direstly link to the increase in temperature caused by global warming.
So in another attempt to spread awareness about this, i intend to parady a murder scene on a busy highstreet. I will draw chalk outlines on the floor in an area blocked off using "DO NOT CROSS" tape, and along side the chalk outlines there would be information about their deaths, such as -
'Micheal Huckaby
Florida
Killed by tornado'
It would display a few maybe four or five outlines, showing people killed in various natural disasters.

Advertising Ideas

British Heart Foundation
When thinking what company to choose to advertise for i remembered previous adverts i created for the BHF. So thought how would could i increase awareness for BHF.
Imagine on a busy high street we stage a heart attack. An actor falls victim to a supposed heart problem, an ambulance arrives seconds later, paramedics move in, put the actor in the ambulance, then reveal that it was merely theatrics to spread awareness about the BHF. They could remove paramedics clothing, to show clothing with the BHF on.
There are of course legal implications and health and safety issues for such a serious stunt.
If i was shopping in my city centre and was to witness such an event I'm pretty sure i wouldn't forget it.


Global warming
To fill a high street with beach balls at around 5am to avoid the late clubbers and the early workers. The beach balls would illustrate the increase in temperature relevant to global warming. On the beach balls themselves there could be information in regards to global warming. Despite how visually pleasing and colorful the idea of a street filed with beach balls is, unfortunately beach balls have many connotations of fun and joy.
So the colorful beach balls could be replaced with black beach balls, with red text on, creating imagery contrary to the connotations of a beach ball.



Amnesty International
Using a high street shop window, i intend to parody a domestic violence scene in a house hold. There would be a couple sat watching TV and then they would begin to argue leading to a fight, resulting in the man attacking his wife, sending her to the floor, showing no regret. Passers by would hopefully see this and be drawn in to watch.
The window would display Amnesty International posters.

RE Research no1 - Reactive marketing

When exploring the word Reaction, I started to think about it in non-computer based terms (see videos below for computer based). I think sometimes using a computer can make you think narrow mindedly, being restricted by the medium you are using, the boundaries of the program you are using, only thinking of the finished computer generated result whereas thinking in general terms might promote more creativity.
I began to think about the reactions we get in everyday life. What makes people react in everyday life? What makes you stop and double take at something?
What breaks a person’s routine, playing with their expectations, breaking their rhythm. as an example imagine walking into town to do the weekly shop, turning a corner expecting to see the same street you see every week only to find the entire street covered in beach balls. I personally would be pretty surprised.
There is a whole host of emotions out there I could try to get out of the public, what reaction do I want? Confusion? Fear? Joy?
The only way in which I personally have had a reaction like this in my everyday life is with innovative marketing or advertising campaigns, so I intend to explore that idea.
Also in the same sense I intend to look at controversial media, which creates a reaction in the same way.

Research
Viral Marketing and Advertising -
A Red Bull viral marketing campaign played on the public reactions like this.
Some weeks before Red Bull was to be released, the company placed 5000 empty cans around the trendiest bars and clubs, creating interest and demand before the product had even been released or tried, but of course the consumers would have to wait a few weeks when it hit the market.
In another instance when red bull was first being released in 1995 newspapers released articles claiming it promoted bar fights and vandalism. Red bull in no way defended themselves instead they added a new section to their website title "rumors" to keep the speculation alive. Also a group of parents raised the issue that the drink was associated with drug use, again Red Bull didn’t deny these allegations, and instead they recognized that with them being associated with drug use, it would create a "cool" reputation, only increasing sales. They even encouraged the idea of red bull being a nightclub culture drug by placing empty cans in bathrooms of clubs.
Only when Medical information was produced showing that Red Bull was dangerous for your health did they defend themselves, releasing information showing that it wasn’t harmful, despite that red bull still contains taurine, which is not a fully researched drug and has been link to deaths in Denmark.
The movie The Blair Witch Project generated a lot of interest for the film by spreading rumours of the story behind the film being true. Word of mouth spreads very quickly and this paid off well for them.

Controversial Marketing and Advertising -
When trying to find good controversial advertising i came across a good archive of controversial posters. A fragrance called Tom Ford used the classic example of sex sells. Using simple shock factor it works, but it isnt all that creative.




The NHS stop smoking campaign referring to smoking addicts as being hooked. Very graphic images.




Then of course the United Colors Of Benetton imagery used in their adverts is hard to forget. With most Benetton images the shocking thing about them is that they are real, not using actors and not reconstructions of events. Most of their adverts are righteously used to spread awareness about current real life issues some people face everyday.

The image above shows a man who has died from aids.


This image (above) was used to spread awareness about domestic violence.



Reference for viral marketing and controversial media -
http://nostatic.com/viral/?q=node/20
http://www.delib.co.uk/dblog/viral-marketing-gives-you-wings
http://www.bized.co.uk/compfact/redbull/redbull7.htm
http://pzrservices.typepad.com/advertisingisgoodforyou/controversial_advertising/index.html

As a project, i now intend to produce a series of advertising campaigns for different companies, organisations or charities. They will create a reaction in anyway possible way, weather it be a physical advert in the street, controversial posters or other, but ultimately to make the consumers remember that product, company, organisation or charity.

Experimentation using sensors and arduino.

After much deliberation of what my RE project would be about i choose Reaction.
Being that the nature of my project is about visualisations being reactive, i decided to experiment with various sensors to produce different displays on screen.
Here are some results of sensory displays.

Experiment #1 - Simple ellipse changing size.

You can see how the ellipse changes size in relevance to the current running through the 5v port on the arduino. This is an early stage in the experimentation, so there isn't much control over the size change and appears quite erratic. There isn't a sensor in place to vary the size it is simply on when i place the wire into the 5v port or off when i remove it.



Experiment #2 - Ellipse changing using a Potentiometer

In this experiment i have much more control as i have used a potentiometer, which allows me to change the amount of current running through the potentiometer producing a different size ellipse every time i rotate the knob on the potentiometer.



This video displays the readings taken from the potentiometer.


Experiment #3 - Ellipse changing using a light sensor

Here rather than using a potentiometer to govern the size of the ellipse displayed i used a light sensor, so the more light the sensor receives the larger the ellipse appears on screen.




Experiment #4 - Using an on/off switch

This is a very similar experiment to the ones above, but rather than a sensor in place, there is a simple button.



Experiment #5 - Multiple sensors in use simultaneously

I have previous used sensors on there own, which is quite simple, but when using multiple sensors the coding is a lot more complicated. and gave me a lot more trouble.
In this experiment the sensor readings are simply displayed in a bar chart. The first two columns are for the two light sensors on the breadboard and the third columns is a potentiometer.

RE: Studio Brief

The following are a list of ideas based upon the brief given for Intermidiate Stuido.
The brief was simply to come up with a project, relative to the word or letters RE.

REaction - "every action has a reaction"
An interactive experience whereby the user navigates around a website/virtual space via a series of choices. Every choice made will subsequently effect every part of the website/virtual space resulting in each users viewing something very differnet from the next, providing a different experience for everyone.
In extremes if a user were to choose a certain series of choices it could result in the website/virtual space failed and shutting down, in other circumstances some users may find secrets in hidden spaces.

ReAdjust
An interpretation/visualisation of self improvement, growth and adaption shown in everyday life.

After effects fun

3d cube -
http://download.yousendit.com/9E3302F6359F6B63
Enjoy!

Product and Brand

taking a known brand and a known product and creating a combination.

Flash website advert -
http://img217.imageshack.us/my.php?image=heartadfinishedag8.swf

Nike Flight Energy Drink

Idea
To produce a Nike energy drink. Title “Flight”. This is not a recreational drink like that of coke, this is specifically designed for an active person body, but by that it is in no way dangerous to those who are not active. Flight will be fairly healthier than competitors too, having less unnatural sugars, no taurine etc.

Reasoning
Nike have a huge involvement in all sports, not just an involvement but they are one of the biggest sports recreation equipment retailers in the world. Nike are eternally expanding their product range, but they have yet to venture into the consumer goods market. As Nike already have their foot well in the door of sports equipment retail sector it would not be very difficult for Nike to produce energy drinks, promoting them with relevant products of which they sell, which would be almost all of their products. Nike already produce water container drinks bottles but have yet to produce energy supplements. No other sports product retailer has yet to try making energy drinks and with the already stone foundations of Nike’s customer loyalty there is little that could go wrong.

Nike as a Brand
Nike is multi-million dollar sports recreation equipment producer, selling everything from roller skates to finger gloves for basketball. You can’t get through everyday life without seeing the Nike logo at least once.
Nike sells to everyone from professions to families trying to keep in shape. Football being possibly the most popular sport globally, Nike has got behind the biggest names in this industry, where ever u see famous football stars, you see a Nike logo. They did this very successfully too they even broadcast many episodes of famous footballer performing jaw dropping tricks. The series was title Joga tv and proved very popular.
Prior to this the released several sport themed adverts, showing profession players skills. All of the adverts were themed very similarly and easily linked to one another. One advert showed a group of footballers, another showed basketball players, another showed skateboarders and so on. These adverts no doubt inspired the later Joga tv adverts.
Nike have a reliable, trust worthy reputation, possibly because they cater to nearly all ages and prices range. They promote an image of fun and happiness which clearly would appeal to anyone. Showing videos of people having fun playing football in beautiful sunsets was indeed a very good advertising campaign, simple.

Marketing
Nike focuses on quite a young market, ranging from about 17-30 year olds, people in their prime of their sport coincidently. No doubt Nike market to different age ranges depending on the particular sport. For instance the target market for Nike golf products would be anyone from 30 year olds to 60 year olds, as isn’t really a young persons sport, it doesn’t involve running around, it’s relaxing and many retired men play often. Where as marketing for Air Jordan would have been much younger age range, say 15-25 year olds. But as a whole Nike retains a relative young and energetic image which is clearly reflected in it target market.
Nike’s biggest success asset at the moment is football and in particular, the famous football player Ronaldinho. Player endorsement of this new energy drink would definitely be a powerful marketing tool, particularly to the younger, more easily influenced fans. Player endorsement is certainly not a new and genius way of selling a product but it is a tried, tested and proven method of boosting sales.
The market that Nike Flight energy drink would be aimed at would be the younger more active side of the current Nike market, the advertising mediums relatively similar to the ones in place now. The drink would also be used before, during and after sport.

Competitors
Red bull – Red bull is indeed a very popular energy drink and could cause a few problems. Red bull do have a huge amount of advertising particularly in motor sport, but the amount of motor sport viewers is minuscule compared to that of big football event viewers. Red bull also have a slightly different market, they don’t market to active youngsters after an energy drink before a sporting event. Their market is more a general energy pick me up after a rough night. It is also hugely famous or infamous amongst the night club scene where they make most of their revenue. Conclusively red bull has a slightly different market and don’t pose much of a threat.

Lucozade – Lucozade I think would be the biggest competitor, marketing directly to the active and sponsoring many large sports events, but other than that they don’t appear to have much advertising, leading me to believe that they have many regular loyal consumers rebuying their products on a regular basis.
I believe with promotion and more advertising than Lucozade which isn’t a huge amount, they wouldn’t appear much of a threat.

Powerade – Powerade are mainly an American company and have little of the energy drinks market in the UK. However they do also sponsor sports events and cater to the same market as the Nike Flight would, but again they are not a huge company and could not dominate the current energy drinks market quick enough to be a problem.

Sprite 3G – A recently launched product of the coca cola company, which hasn’t taken off very rapidly and has little hold of customers not any more so than red bull at least, however coca cola is a huge global company and sprite 3g would have to watched very closely to ensure they do not become a problem. Furthermore coca cola being such a huge company and so successful they know the best ways to market a drink, most likely more so that Nike would.

There are a few other energy drink suppliers such as Gatorade, a large American company, Isostar energy and also the new irn bru energy drink. Gatorade do not pose a threat as they are an American company and have no UK audience, Isostar are huge in the sport of ice hockey in the USA but not many other sports and the irn bru energy has had little success.

Advertising
The target audience will be active people from the age of 17-30 and onwards, the current Nike market is very similar to this and thus should help the promotion. Making people aware of your product is crucial clearly.
The first advertising strategy would be to develop some consumer intrigue about the product by not to advertise the product directly, but to have slips with the Nike Flight logo on the odd clothing and in the odd shoe box. Similarly I would (if possible) get famous Nike sponsored professional athletes to drink the energy drink at sporting events, the bigger the event the better, but without mention to the product, confusing onlookers generating interest and intrigue.
Also a website would be in place so that if someone were to enter into google Nike Flight, they would be linked a website with very little on there, just a picture of the logo, possibly a puzzle with a pretend prize that would reveal the product to you. yet again creating more intrigue.
I would ideally do this for approximately a month before the launch date then at big sporting events have a free give away of the Nike Flight drink, at this point we could see how much interest we have created. After this I would continue to advertise as normal, listed below.

Football match Bill boards – viewed by hundreds of thousand of people and Nike are currently advertising on these so it isn’t a huge step in difficulty and also innovation.

Player Endorsement – If possible getting famous footballers to drink the beverage on an advert or actually while training or during a match would make people gain huge interest in the product, but this is a very expensive procedure.

Magazines – Many fitness magazines such as Men’s Health, Fitness magazine etc a very specific and very accessible perfect for our target market.
Also Football magazines in particular would create a lot interest.

Internet adverts – Flash animations (see my blog for this animation www.ashatron.blogspot.com) could appear on football, physical training and health supplement websites. They could appear as a banner at the foot or top of a page, or a vertical ad could also be created.

Advertising Boards on street – (see image of fighter) I intend to create a series of different images illustrating different sports, all these advert will contain the 2 tag lines “True athletes don’t give up…..and now neither will you” and “Go Faster, work harder”. The Poster created refers general martial arts and boxing.


Intentions
The intentions are to make people aware of a healthier alternative to standard energy drinks, gathering the users of energy drinks and make them consumers of Nike Flight. One way of damaging our competitor Red bull is to exploit the side affects and health hazards of taurine used in their beverages.

Design Realization
In coming up with a word for the energy drink I went through a series of relaxed, fast, powerful, speedy adjectives only to arrive at Flight.
The word “Flight” of the Energy drink “Flight” represents the idea of being weightless of there being no difficulty in the exercise your doing as you as hydrated and full of energy and you could do it for ever.
The heart rate monitor underneath the work “Flight” represents increased heart rate by doing the activity you love.
All of those symbolisms are clear as soon as you looked at the logo.

British Heart Foundation Advert

This is an advert i designed hypothetically for the British Heart foundation. My main objective as to make the ad clear, striking and easy to remember.


British Heart Foundation

Research
Why did I choose BHF? I suppose health is a fairly big part of my life. As it should be a big part of everyone’s life. I do find it that so much effort is put into medical research, yet people still continue to smoke, eat without thinking and drink in unhealthy quantities. It seems some what counter productive as those who continue to this end up regretting their actions.

Putting it simply, Health is happiness. The healthier you are the better your body is working, the more balanced the chemicals are in your brain etc so the happier you feel. And of course, if you haven’t got your health you cannot really enjoy your life.

To begin with I went directly to the British heart foundation website (www.bhf.org.uk), to try and get an overall feel of their attitude. The website was very helpful, with extensive knowledge and descriptions into many heart conditions explained in a simple way.

There are a few other heart health related charity organizations such as –

www.heartuk.org.uk
This charity centralizes around heart cholesterol. It gives advice on how to lead an active lifestyle (with a guide for younger people too) and eating tips. Another thing that seems to be a big part of the organization is the telephone advice service which is available to anyone who would like advice about cholesterol. Open 9.30am – 4pm Monday to Friday.

www.sads.org.uk
SADS is a heart charity website but in a very different way, it focuses only on Sudden Arrhythmic Death Syndrome (SADS). Being a charity that focuses solely on a disease that kills its victim instantly it is mainly aimed at helping family and friends cope with loss. The website does however have explanation on heart function, how SADS can occur and how to lead a lifestyle that keeps your heart healthy.
BHF I believe is the biggest heart charity in the UK. Unlike the others it looks at all heart related problems such as angina, heart attacks, smoking, high blood cholesterol, high, blood pressure, physical inactivity, diabetes, dieting and many others.

Ideas
As the brief says text based I first looked at the words “British heart Foundation” and tried to see I in what way I could manipulate that. Then I came up with the Idea of the British Hurt foundation. Trying to relate the word hurt to the loss of a family member of friend through heart problems, but I found when I tried to display this it lowered the overall impact of the advert.
With reference to recent smoking adverts we have all realized that you cannot doubt the power of the shock factor in advertising, especially when it comes to issues as serious health. If this was a full length TV advert it could work very well as the poster being the end image on the advert after the advert depicted families talking about deceased family members, lost through heart problems that would then reinforce the word hurt in the final frames.
I then came up with the idea of taking the BHF logo and using it to represent a vein in someone’s body and very graphically making the vein dirty and full of cholesterol and filth, which would be shocking, but it wasn’t text based.


Design Realization
I then went back to the idea of British Hurt Foundation, but this time I related the word Hurt of British Hurt foundation in a literal way to the pain suffered when trying to live with a heart condition, people may also recognize as the pain of family loss, but that wasn’t as likely.
The message is very simple; keep your heart healthy if you don’t want to contract a heart condition that will put you into a lot of pain. I didn’t think it was so necessary to make people aware of the conditions or consequences of not keeping healthy on the advert. As Heart health is already quite known in today’s society. As for getting them to act on keeping your heart healthy they could find BHF website and find tips on how to do so.
The target of the poster is adults ranging from 18 years of age upward. I did think to make a poster aimed at children, but not only do I think children aren’t really going to care about their of health at such a young age, but their parents would see the advert and this would create a knock affect in keeping their children’s health in their best interests.
I think the advert works in the way that it is so simple, very easy to understand and carries the message clearly. Also with the text being in red, its easy to focus on against the black background so it stands out, but also by the text being in red it brings an air or severity and danger to it with reference to color psychology.
This would hopefully provoke people to think how Heart problems could affect them, making them think of loved ones, unhealthy or elderly and get them to recommend BHF to them. The colors also work very well as they are the same colors as the BHF logo itself, making the reader associate the advert directly with BHF.
The large main text catches the eye then when your eyes drift down to the lower text stating – “if you haven’t got your health, what have u got?” Being a question it begins to make the mind wonder, making the reader think of it more so that if it was a simple sentence. Then the final sentence is very simple and direct “take care of your heart”. That carries the entire message of the poster being the last part of the advert sticking in the readers mind.

The Online Me

The Places I go online
I think I’m slightly more computer literate than the average person, or at least id like to think so, a bit of a geek really, so I tend to venture into many different places on the internet. I used to go on quite a few different forums, most of which were computer game related ones, but at the moment I only have one I really look it. I play a few different games online, go on various video streaming websites like youtube and go on msn messenger quite frequently.

Online gaming
I do very much enjoy online gaming, the idea of having 30 or so people all running round the same area from all over the world, doing whatever the game consists of, weather it be shooting one another (my favorite), casting spells or placing your troops strategically to attack and enemy and all the while able to talk to/hurl abuse at one another is an awesome idea. I myself have made quite a good few friends through online gaming.
I started off playing a first person shooter called halo, got fairly good at it then somebody in the game asked if I was in a team and it went from there really. At the time I didn’t really know what team (more commonly know as a clan) in online gaming was. I played with my new teammates regularly and simultaneously talking online using microphones made it easy to chat and to get to know one another. I have 3 really good friends that I was introduced to through this means and now meet up with them regularly.
Why I enjoy it
As it is one of my favorite hobbies it should really be quite clear what I enjoy so much about it. The enjoyment you get In competitive online gaming, which I no longer do, but did used to when I was in a team, that would be comparable to that of a football team. You are playing with the same people on a regular basis, training together, you then enter a competition cup or a ladder on a clan ranking website.
In a ladder it’s a constant ongoing fight for the no 1 spot and continues indefinitely.

Cups are help every month or season or whenever the clan ranking website wants too. A lot of the time its dependant on the demand from the gamers. These are organized just like a football knock out tournament.
When entering a cup progressing and doing well, there is a lot of satisfaction when you perform well, beating a highly spoken of player, improving your skills, win or come in the top 3 and people recognize who you are. The feeling of being needed on a team or when other teams are asking you to join it is somehow very pleasing on a simply human psychology level, this can be linked to Maslow’s hierarchy of needs –

When playing non-competitively I still very much enjoy it. It’s most likely the sense of freedom and self-satisfaction when you perform well.

Forums Browsing
I only use one forum but on this forum I’ve become an administrator solely through posting, knowing the forum users, playing online games with them etc I do enjoy browsing it, it’s a great source of news that is posted by like-minded people, so it always holds my interest. This is how the online community idea springs into action. Just through posting and reading, replying to users you develop relationships with one another, making new friends etc
It’s a great source of technical expertise from certain users. So if I’m ever in need of pc help or problems with consoles I can always seek help on there.
I think the main strength of a forum is discussion and community. Discussion is always fun and interesting, viewing other people’s opinions, arguing varied points trying to work out which is right or wrong, if it is necessary. If it is a topic you know nothing about you can learn from it.

Information Stores
When ever u sign up to a forum or for an account with a video streaming website they always ask for your details. Such as email address, a password for the site you are signing up to. Sometimes but not always they will ask for your full name, address and maybe even your preferences to certain products.
Whenever I sign up to a website and they need personal information if it isn’t necessary I just fabricate some silly address or email address. The places that have my details stored are a couple of forums, a few clan gaming websites, hotmail and amazon. Other places that are not exclusively online are Halifax, Huddersfield University. It doesn’t bother me personally that a lot of these places have my name and address, only when I get junk email or junk mail through the post. There is the idea of a big brother complex always being watched and someone always knowing where you are, which does conflict with the idea of freedom, but for now I think the level of information that is stored isn’t really too threatening.

Alias and online representation
When people sign up to a new email account a lot of the time they don’t use their name, like bill.gates@hotmail.com. More often they tend to choose some sort humorous alias. Unfortunately my email address is very boring, my name being Ashley Connolly had the imagination of a designer to choose the email address con_ash….very creative!
It’s found more often in online gaming that people choose various aliases. In trying to think why people do this, I could only imagine how boring it would be if you were to enter an online gaming server and see names like, bill, tom, dave, jack, rather than seeing names like reaper, monster, neon, cyberdog, tristar, crushingstep. On that note I suppose it’s pretty boring of me to play as Ash when I play computer games. You also find a lot of people choose to have the name of popular iconic computer game characters.
One reason someone would choose an alias would be to try and scare other players in the game. Using names like Sniper Killer, and Beast, as if they are somehow what their name is, as if they are trying to be someone they are not. This brings us to online representation.
From the friends that I have met in person after getting to know on the internet, I found that they do act the same online as they done in real life. But I can imagine that some people can act very differently online.
Me myself I do have to admit occasionally I like going onto an online game server and jus doing silly things, like getting in the way of team mates, maybe even killing team mates which disables playing the game temporarily, typing in stupid (sometimes offensive) messages. This is all just to provoke a reaction in the name of amusement.
For some people the internet is a great way of making friends, if someone was unconfident or if they considered themselves ugly, they would much prefer the internet for meeting people. They could represent themselves in they way they would want to be seen and also they would also be meeting people they would definitely have one thing in common with, which is always a good place to start when making friends.

Online language
Interestingly through the use of the internet and online chat, forum use etc users have adopted their own short hand way of communicating with one another. This is often known as leetspeak.
What tends to happen is people replace words for other words and use acronyms frequently, another example is that people add the letters “0rz” or 0r” onto the end of other words. I’m not sure if this would come under leetspeak but people also experiment with the capital letters in words, particularly alias, where rather than having there name displayed as Kronic, they would have kRoNic. I suppose it makes it a bit more interesting and eye catching.
Here is an example of leetspeak, with the translation below.
“omg wtf that guy is a proper haxzor, lol ima gonna pwnz0r him”
“oh my god, what the fuck that guy is a proper hacker, ha-ha I’m going to dominate him”
Here are a few acronyms often used –
Omg – oh my god, rofl – rolling on floor laughing, lmao – laughing my ass off, Lol -laugh out loud, wtf – what the fuck.
The word own is also often used to describe domination of an opponent in an online game. It has a fair few variations such as
Own/ pwn – present tense. Ownt/owned/pwnt/pwned – past tense.
More information can be found here-
http://www.microsoft.com/athome/security/children/leetspeak.mspx
It’s quite impressive that this short hand language has stemmed solely from users across the net. So the internet has its own language, you can buy online space and domain names, it’s as if the internet is some self sufficient and self-contained world of its own. The question is what will be the next big development in the internet, web 2.0? who knows!

Advert and Music video design - Michel Gondry and Spike Jonze

Recently we looked at music video design and effects used. We looked at such work by chris cunningham, who has done some incredible music vids. Here are some fo my favourites.


Michel Gondry
Daft Punk - Around the world - http://www.youtube.com/watch?v=FMpsnDxNbqQ
Foo fighters - Everlong - http://www.youtube.com/watch?v=E4st-qTHhfc&mode=related&search=
Chemical Brothers - Star guitar - http://www.youtube.com/watch?v=CBgf2ZxIDZk

Spike Jonze
I then remembered some other good music videos by Spike Jonze like beastie boys sabotage (very funny). So i had to check out the old youtube. here are some good vids.

Beastie boys - sabotage http://www.youtube.com/beastie%20boys%20spike%20jonze%20sabotage
Tenacious D - wonderboy http://www.youtube.com/watch?v=at1T7YRQ_1I&mode=related&search=
The Chemical Brothers - Elektrobank http://www.youtube.com/watch?v=PVrA2mtrHUM
(starring sofia coppola who directed Lost in translation)

His biorgraphy of work can be found here http://en.wikipedia.org/wiki/Spike_Jonze






unfortunately the computer im on is being immensely annoying and wont allow me to link to play the videos directly so u will have to go to the links! :o

Processing week 10

Interactivity using buttons




Just as an experiment i tried creating buttons which change the colour of the background. Unfortunately i couldnt upload the application so it is just an image, but i assure it does work! heres the code if you dont beleive me...you cynical swine... :]

code -
void setup()

{
size(100,100);
framerate(100);
}

void draw()
{
println(mouseX);
println(mouseY);


//button 1 blue
fill(0,0,255);
rect(20,20,10,10);

if(mouseX<30 && mouseX > 20 )
if(mouseY<30 && mouseY > 20 )
if(mousePressed == true)
background(0,0,255);

//button 2 red
fill(255,0,0);
rect(70,20,10,10);
if(mouseX<80 && mouseX > 70 )
if(mouseY<30 && mouseY > 20 )
if(mousePressed == true)
background(255,0,0);

//button 2 red
fill(255,255,0);
rect(20,70,10,10);
if(mouseX < 30 && mouseX > 20 )
if(mouseY < 80 && mouseY > 70 )
if(mousePressed == true)
background(255,255,0);

//button 4 green
fill(0,255,0);
rect(70,70,10,10);
if(mouseX < 80 && mouseX > 70 )
if(mouseY < 80 && mouseY > 70 )
if(mousePressed == true)
background(0,255,0);

//button 5 centre

fill(0,0,0);
rect(45,45,10,10);
if(mouseX < 55 && mouseX > 45 )
if(mouseY < 55 && mouseY > 45 )
if(mousePressed == true)
background(random(255),random(255),random(255));

//? for button 5
//PFont font;
//font = loadFont("arial.ttf");
//textFont(font, 12);
//String s = "The quick brown fox jumped over the lazy dog.";
//text(s, 15, 20, 70, 70);
{
}
}

Processing Week 8

Etchasketch with image

This time i use the etchasketch coding and arrow key parameters and place the image of an actual etchasketch in the background.
N.B. the file in the background "onlineetch.gif" has to be within the saved sketch folder inside another folder called data. My folder path - C:\Uni stuff\creative code\week 9 etch a sketch and drawing interface\etchsketch\data

coding -
int x = 100;
int y = 100;
PImage myimage;


void setup()
{
size(230,190);
//background(128,130,140);
myimage = loadImage("onlineetch.gif");
image(myimage,0,0);

}



void draw()
{
stroke(0);
point(x,y);

}

void keyPressed() {
if (keyCode == LEFT) {
x = x - 1;
}
if (keyCode == RIGHT) {
x = x + 1;
}
if (keyCode == UP) {
y = y - 1;
}
if (keyCode == DOWN) {
y = y + 1;
}

}



Etchasketch attempt 1



trying to impersonate an etch a sketch using mouse key commands

coding -
void setup()
{
size(500,500);
background(150,150,150);
}

int x = 200;
int y = 250;

void draw() {
fill(0);
rect(x,y,3,3);

//point(x,y);
}

void keyPressed() {
if (keyCode == LEFT) {
x = x - 5;
}
if (keyCode == RIGHT) {
x = x + 5;
}
if (keyCode == UP) {
y = y - 5;
}
if (keyCode == DOWN) {
y = y + 5;
}

}





If Line Statement -




This is a funky feature i found when using simple void draw along with an if statement affected by the the up,down,left and right arrow keys.
coding is -

void setup()
{
size(500,500);
background(255,0,0);

}
// Click on the image to give it focus,
// and then press any key
int x = 250;

int y = 250;

void draw() {
line(250,250,x,y);
}

void keyPressed() {
if (keyCode == LEFT) {
x = x - 10;
}
if (keyCode == RIGHT) {
x = x + 10;
}
if (keyCode == UP) {
y = y - 10;
}
if (keyCode == DOWN) {
y = y + 10;
}

}

Processing

my face drawn in coding using simple "line(x1,y1,x2,y2);" function.
i did add some simple ellipses within another ellipse with point at the centre for eyes, but it reduced the images stylised strength.


the coding can be found here - http://www.ashthegreat.pwp.blueyonder.co.uk/facecodeblog.txt


Here i attempted to incorparate some for loops.



size (550,500);

for(int i=2; i<20; i++)
{
println(i);
fill(255,i*20,0);
rect(i*25,25,25,30);
}

The use of random


size(250,250);
background(0,0,0);
rect(random(250),random(250),random(250),random(250));

randomly placing the rectangle and having a random size.
the back ground colour and rectangle color can also easily be randomized by using

size(250,250);
background(random(255),random(255),random(255));
stroke(random(255),random(255),random(255),random(255));
fill(random(255),random(255),random(255),random(255));
rect(random(250),random(250),random(250),random(250));

BLOODY MAD FOR IT!!! :D

Film title design

"SAUL BASS (1920-1996) was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese."

He has been desiging film titles since the dawn of time from The Seven Year Itch (1955), to the very well known Goodfellas (1990). His last film title sequence was Casino (1995).


He has also designed some very famous logos such as:-

Identity for United Airlines -

Identity for Minolta -

source - www.designmuseum.org/design/saul-bass
his mighty portfolio can be seen her - www.imdb.com/name/nm0000866/

Pablo Ferro

Another film title designer. Designed such film titles as the highly acclaimed Clockwork Orange and Napoleon Dynamite one of my favourite movies, and it does have an awesome intro, which unfortunately i couldn't find a video of but i do have a clip from the movie.

.....gotta learn that dance......
all of his film title designs can be found here www.imdb.com/name//nm0274998/

Kyle Cooper

Kyle has done a more famous and recent movie title sequences than the above.
the most famous would be Spiderman 1 and 2 with some really nice animation, Superman returns, mission impossible, zoolander (another favourite of mine) and seven

seven title sequence


"Andrea Codrington relates that Cooper’s work first garnered major attention in 1995 with his creation of the extraordinary title sequence for the horror thriller Seven, which is credited with bringing about a renaissance in innovative film title design. Seven’s titles were touted as short films in their own right--not merely a “design solution” but a metaphorical representation of the film as a whole"
i love this intro, interesting audio visual contrast. AWESOME! :D
He also created the title design for Metal Gear Solid 2: Sons of Liberty, Metal Gear Solid 3: Snake Eater, Metal Gear Solid 3: Subsistence. Being an avid gamer i know that the metal gear series are more like movies than games, very cinematic and storyline based so its unsuprising that film tilte designers are beginning to deisgn titles for single player games.

all of his workings can be found here www.imdb.com/name/nm0178204/

Neckcns

Neckcns is a Graffiti artist/graphic designer. we were shown some of his work and sketch book in our first week of uni and it has some impressive typography. he particularly likes 3dimensional lettering.

his website is www.neckcns.com/
and his sketchbook can be found at www.neckcns.com/blackbook

Joshua Davis

We were given a group of names and asked to research them, one of which that stood out for me was Joshua davis.

"Joshua davis pioneered web design in the early 1990s and is now a master of the medium through his commercial work for Kioken in New York and experimental projects such as PrayStation for which he won the Prix Ars Electronica 2001, the prestigious digital art prize.
If it wasn’t for Joshua Davis, the internet would not only look completely different, but function differently too."
source - www.designmuseum.org/design/joshua-davis

It seems he has worked for everyone from BMW to Kanye West and Canon to Nokia.
He's website making machine.
here is a one of many posters he made for a music company called ming dynasty www.mingdynasty.tv

He has an incredible portfolio which can be found here - www.joshuadavis.com/

Banksy

Banksy is a british grafitti artist unfortunately his website doesnt have a great deal of pics, so i suggest u buy the book "wall and piece". He does really interesting, some amusing, some controversial, street grafitti mostly with political undertones. Here are some examples -

you can find more at www.banksy.co.uk