When thinking what company to choose to advertise for i remembered previous adverts i created for the BHF. So thought how would could i increase awareness for BHF.
Imagine on a busy high street we stage a heart attack. An actor falls victim to a supposed heart problem, an ambulance arrives seconds later, paramedics move in, put the actor in the ambulance, then reveal that it was merely theatrics to spread awareness about the BHF. They could remove paramedics clothing, to show clothing with the BHF on.
There are of course legal implications and health and safety issues for such a serious stunt.
If i was shopping in my city centre and was to witness such an event I'm pretty sure i wouldn't forget it.
Global warming
To fill a high street with beach balls at around 5am to avoid the late clubbers and the early workers. The beach balls would illustrate the increase in temperature relevant to global warming. On the beach balls themselves there could be information in regards to global warming. Despite how visually pleasing and colorful the idea of a street filed with beach balls is, unfortunately beach balls have many connotations of fun and joy.
So the colorful beach balls could be replaced with black beach balls, with red text on, creating imagery contrary to the connotations of a beach ball.
Amnesty International
Using a high street shop window, i intend to parody a domestic violence scene in a house hold. There would be a couple sat watching TV and then they would begin to argue leading to a fight, resulting in the man attacking his wife, sending her to the floor, showing no regret. Passers by would hopefully see this and be drawn in to watch.
The window would display Amnesty International posters.
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