When researching reactive marketing and advertising further i came across an artist called Spencer Tunick -
http://www.nakedworlddoc.com/naked_world.html
Most or all of his works involve a large group of naked individuals in an outdoor installation setting in which he takes away photos of the event. The typical human taboo of nakedness clearly causes a direct effect on viewers.
Another king of smart marketing is sony. Their recently produced tv advert for their Brvia Television range, in which they used stop motion video was very impressive. the filming was in new york (i think) with lots of plasticine bunny rabbits running around it, morphing into various other animals. During the filming sony did not block off the roads and streets, allowing the public to walk around the models created for the advert.
The effect this filming must have had on the public would have been unforgettable.
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