Invisible Theatre
In relevance to physical in-street reactive marketing and advertising i came across something known as 'Invisible theatre'. Invisible Theatre is a form of guerrilla theatre or public provocation, designed to elicit discussion from an audience which does not know that it is witnessing theatre. There clearly need to be preparation for such an event, in which actors would be enlisted, making sure they are fully aware of whats in store.
The question is, how could i implement invisble theatre into my Beach Ball event?
The simple answer would be to have friends who would show interest in the beach balls, trying to encourage strangers to do the same, but i feel i need to explore this idea further.
1 comment:
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