Research Invisible theatre in relevance to reactive marketing.
Email David Calbert, dont mention marketing.
relate this to dogville, removing the idea of this being real, directly showing that this is a show etc
also on the opposite end of the spectrum, think how engaging directly in audience makes it seem more rea, personal intimate.
you cant have these two efects at the same time, they sure would cancel one another out.
Look ay Brect - a theatre practioner with direct engagement.
All relevant to street (invisible) theatre. The theatrics of reactive physical marketing.
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